The GuestIQ platform is designed to empower marketers by making online marketing accessible and uncomplicated.
The GuestIQ platform is exceptionally user-friendly yet very powerful. The platform is broken up into modules to allow for easy navigation and to work the way marketers work.
The core of the platform is a flexible database that tracks all contact information into single contact profiles. This includes standard and demographic information together with behavioural information while allowing you comply with data protection regulations.
It links into the PMS and other systems, databases and websites. An added bonus is that unlike other database set-up processes the GuestIQ database set-up is immediate and through intelligent design features becomes instantly personalised to your business.
Having a high-quality, up-to-date and centralised database means that you can segment and target very effectively. The key to marketing has always been timely, relevant and personal communication and with GuestIQ you achieve this.
Segmentation can be done according to any metric from standard criteria (date, room type, booking source) to previous behaviour (e.g. late arrival, food preferences, click a certain weblink). The beauty with the GuestIQ segmentation tool is that it is designed for marketers… not for technical or database specialists.
The GuestIQ award email, webform/landing pages, mobile and social networking design and execution tools are a must have for all successful marketers. Instead of working with html tools, designers, email companies, mobile marketing companies and database administrators, the GuestIQ platform provides a true one-stop-shop for your online marketing needs.
Emails, webforms and landing pages can be professionally created in short periods of time and are effective channels to send newsletters, rich communications, collect information, run surveys, competitions and promotional campaigns. All information is tracked down to the recipient’s behaviour (ie. what they do and importantly, what they did not do!).
All your online communications can automatically link to your social networking sites (Facebook, LinkedIn, Twitter etc.) and any other web analytics package you might operate (eg. Google Analytics).
Increasingly marketers are turning to mobile marketing and communications to send out urgent alerts, timely promotional offers and collect additional information (eg. email address, age, request for information). With all information, including all responses, automatically written back to the individual’s database record, we ensure that you are closing the marketing loop and maximising your return on investment.
Building loyalty and perhaps sending operational information is one thing but if your business is about generating sales our integrated approach is a marketer’s dream. Creating a trigger event and using focused messages are much used features within the GuestIQ platform.
If someone sends you a text message, why not send them an email automatically with more information?
Our reports tool presents the complete picture of your database, customer and channel activity. Importantly you can see trends over and across campaigns – what is working and what is not.
This operates across all communication channels with information easily accessible in real-time.